How to open a hairdresser from scratch: a step-by-step guide where to start

Nowadays, people think that it’s very difficult to open a hairdressing salon. Not at all, if you correctly approach the solution of this issue correctly, in the future you can get a fairly profitable business. Here we will examine the business plan of a barbershop, learn how to open it, what is needed for this and how much it costs to open it. So, this article contains an example of a business plan and tells you how to open a hairdresser from scratch in 7 steps without any problems.

Business plan

As in any business, when organizing a barbershop you need to have an idea of ​​what we want to achieve in the end. For this purpose, you need to make a business plan for a hairdresser.

Experts recommend to open it in a residential area, which should be economy class. This will have its own efficiency: low rental cost and ease of attracting customers.

In the economy class hairdresser refers to 6 seats, of which 3 women's chairs and 3 men's chairs. Individual entrepreneur - this is the optimal organizational and legal form in the conduct of the hairdressing business. This option is optimal for many reasons: but the main thing is that consumers of these services will be individuals.

Since the demand for hairdressers is always stable, the success of the project can be assessed as high.

Service list

Suppose your hair salon will provide the following services:

• shaving,
• haircuts
• coloring
• model haircuts,
• creating hairstyles.

If there is a demand from visitors to your hairdresser for additional services, then in addition to basic services you can provide additional services. For example: the services of a manicurist and make-up artist.

Step 2. Documents for opening a hair salon

Collect the necessary papers for Rospotrebnadzor:

• statement,
• passport,
• certificate of state registration of individual entrepreneurs,
• resolution on the appointment of a director (if LLC was chosen),
• documents confirming the ownership or use of the premises (contract of ownership or lease),
• conclusion of the Sanitary and Epidemiological Station on the observance of sanitary and hygienic requirements,
• certificate from BTI (plan of each floor, explication),
• certificates confirming the safety of the used tools and devices
• contract with communication network service contractors,
• a complete set of documentation for keeping client records (client cards, registration log, etc.),
• the contract for the installation and maintenance of the cash register (if available),
• full personnel documentation
• permission from the fire inspectorate and local administration to open.

The complete set of documents Fire Inspection includes:

• the conclusion of firefighters,
• fire safety instructions
• evacuation plan in case of fire,
• rules of conduct for workers in case of a fire hazard / occurrence
• fire condition check rooms of rooms before closing them,
• Customer’s corner (copies of all permits, warranty for services and procedures, work schedule, licenses, etc.),
• The act of reception and transmission of fire alarm.

The entire list of necessary documents must be provided before the official opening, otherwise the activity is considered illegal.

Step 3. Determine the format of the work

So, all the "paper" issues resolved. The next stage, on which all subsequent actions will depend - the choice of the format and scale of the future barber shop:

1. Small organization format "Economy».
   Usually located in a residential area of ​​the city and provides services at a low price.
2. Complete beauty saloon with a wide range of services (format "Elite").
   Located in the city center, offers its customers not only the services of a hairdresser, but also a cosmetologist, a master of nail service.
3. Beauty saloonpremium class.
   Each master has the highest qualifications, perhaps even the winner of international competitions and championships.
4. Children's hairdresser.
   A bright, colorful institution for the youngest guests can be built both on the main street and in the residential area.

Production part

First of all, it is necessary to choose a room that will satisfy the sanitary and epidemiological norms: the required area should be 7 square meters for one working hairdresser's chair. From here - the minimum size of an estimated hairdressing salon on 6 seats will be 42 square meters.

Next will be the repair of the premises (if necessary) and its design.

After repair - we buy equipment:

• Universal shelves (2 pcs.)
• creams, polishes, shampoos, etc. (based on 3 months of work),
• Hairdresser’s chairs (6 pcs.)
• scissors, clippers, hairbrushes, hair dryers (12 pieces of each item),
• mirrors (6 pcs.),
• wardrobe (1 pc.),
• sinks (2-4 pieces).

Next, we hire staff: which may be newcomers, recently completed courses or masters with their clientele, which are dissatisfied with the working conditions at other hairdressing salons. In total, you need 8 masters, for which you should organize a floating schedule of the hairdresser.

After that, you can open up and start attracting customers:

• posting ads porches of nearby houses,
• distribution of leaflets with the price of services,
• in addition to its own sign to install pillars in the neighboring streets.

Financial part

Here we look at how much it costs to open a hairdresser.

• accounting (80,000 p. per year),
• the room (from 2000000 r.)
• staff salary (0 rubles. - 40% of revenue),
• equipment (from 200,000 r.),
• advertising (30000 p.).

Total: 2310000 r. for the start of the project.

The amount of initial capital will be less if you rent a room.

The provision of services plans to bring from 500 p. net profit per day from each master.

Total: from 90000 p. net profit per month.

With pessimistic forecasts, the barber shop will pay back about two years. The payback forecast, which is based on the analysis of existing hairdressing salons, is from 7 to 14 months.

Format selection

After you build a hairdresser you will need to make a list of services that you will provide to customers - this is a very important step. In order to do this you need to clearly understand what a beauty salon and personal hairdresser is. But if you have any difficulties with the choice of basic services, then make them standard.

Handling bureaucratic formalities

To perform the third step you need to choose the most suitable form of taxation for you. But if you have difficulties in this area, then you can choose a common system. After that you will need to notify Rospotrebnadzor about the opening of a barber shop. It will be quite difficult to collect documents, because any hairdresser has access to the human body, which entails a sanitary epidemiological station. However, this is not all to open a barber, you do not need to have a license, but the certificate must be mandatory. But difficulties may arise with the authorities of the SES and with the FPA, most likely they will put forward additional conditions.

Cost estimate

Costs ... nothing in the sphere of opening establishments can not do without them. It is necessary to take into account all the details and sensibly evaluate them. Usually costs are large, they are spent on:

On average, there are about 200-300 thousand rubles, but do not despair, the barber will bring much more.

If you want to open not just a barber shop, but a salon, then it would be better for you to download the business plan of a beauty salon with all the necessary calculations and nuanced nuances of this business.

Purchase of equipment

If you are a novice businessman, then on this issue is better to consult with experienced professionals. They will help you choose the most suitable equipment. However, it is necessary to take into account the interior, it is always pleasant to agree to go to a hairdresser’s shop that is well combined in equipment. This can be profitable to make advertising.

We hire staff

After completing the 5 points, the case remains small - you need to hire hairdressers. There are many ways to do this:

1. To entice the hairdresser from another barber shop, making for him more favorable conditions.
2. You can submit ads to various newspapers or on the Internet - this will bring a huge stream of workers.

We are engaged in promotion

Finally, the last seventh step. Promoting your barbershop is the simplest of all the items listed above. If the quality of the services provided by the institution is high, then literally in a month you will be developed to the maximum. One of the moments that should not be overlooked is the correct schedule. He must adapt to customers living in the area where the barber shop is open. Therefore, it is necessary to clearly understand what hours will be profitable. and which are not. Also one of the important points is the quality of the work of a hairdresser, which is what can leave an imprint on the structure of the business.

Is it profitable?

The experience of many businessmen who have opened their own hairdressing salons suggests that hairdressing is a very profitable business, especially with a competent approach.

This is explained by the fact that the vast majority of people will always grow hair, which means that they will always need to be cut at least. Therefore, when creating a comfortable environment for your own clients, you can secure a stable income for many years to come.

Advantages and disadvantages

The main advantages of the hairdressing business include:

• protection against many risks, since hairdressing is in demand even in a crisis,
• high demand for this type of service
• the possibility of expanding the type of services provided,
• the possibility of selling related products,
• the possibility of a phased expansion of business.

At the same time, the main problem of the hairdressing business is the fact that many decent employees, having gained some experience, start their own business, which leads not only to the loss of a professional, but also to the emergence of a new competitor.

What you need to open a hairdresser from scratch?

Before opening a hairdresser, you must perform the following steps:

• determine the location
• pick up the room
• select a format
• solve bureaucratic formalities
• make a quote
• purchase equipment
• hire staff
• run an advertisement.

It is necessary to work with each point especially carefully and intensively in order to achieve the desired result in the shortest possible time. At the same time, it is important to act rationally, without forgetting that customers especially value quality in everything. And the higher the quality of the services provided, the more customers, and, accordingly, the higher the income.

What documents are needed: a list

According to the "Rules for the certification of hairdressing services" for running your own business you must have:

• permission of SES (sanitary-epidemiological service),
• permission of the State Fire Inspection (state fire supervision),
• certificate of master hairdresser.

When selecting premises, experts recommend following the following recommendations and requirements:

• Location: in a lively area
• there is enough space for outdoor advertising,
• mandatory availability of autonomous ventilation system,
• having a separate entrance from the street,
• location on the 1st floor, if the hairdresser’s will be located in a residential building,
• availability of a special permit from SES, if the hairdresser’s is located on the ground floor,
• at least 5 square meters should be allocated for each workplace, provided there is a separate room for hair washing, otherwise - at least 8 square meters,
• between the seats the distance should be at least 1.8 meters and at least 70 centimeters from the walls,
• for every two chairs you need one sink to wash your head and hands,
• obligatory availability of outbuildings (when combining zones, permission from SES is required):
  • for storage of professional products
  • for eating,
  • wardrobe,
  • restroom,
  • for storing waste,
  • guest area.

Equipment

The standard list of equipment for a hairdresser consists of:

• specialized hairdressing chairs in the amount of five pieces,
• sinks for washing the head at the rate of 1 piece for two jobs.
• large mirrors in the amount of five pieces
• universal shelves in the amount of two pieces for each workplace,
• cosmetic products
• technical equipment (about 10 pieces of each position):
  • scissors
  • clippers,
  • ploek,
  • forceps,
  • combs,
  • hair dryers.
• one large closet or hangers for clothes.

It is necessary to approach personnel selection with special care. The most important thing is to give preference not to age, but to the professional experience and competence of each candidate.

How to open hairdressers of different formats: tips

Before opening a barber shop, first of all, it is necessary to decide on the format and scale of the future establishment, and already, based on your own preferences and opportunities, carefully work out the concept.

• a small institution of "Economy" format, located in a residential area of ​​the city and providing hairdressing services at low prices. In most cases, these institutions are designed for 1-2 jobs,
• beauty salon, providing a wider range of services, and offering the services of a cosmetologist and a master of nail service,
• elite institution, focused on a high level of service, individual approach. The presence of highly skilled stylists and image makers is typical.

According to experts, the most viable business project and a reliable investment object is the Economy class hairdresser, since, due to the instability of the Russian economy, beauty salons and elite establishments may simply be unprofitable.

Economy Class

After the institution's format has been chosen and the concept has been developed, it is necessary to register with the local tax authority, obtaining the status of an IP or registering an LLC, depending on how many owners the future hairdresser will have.

For personal business, it is best to open the IP, as:

• potential visitors are ordinary citizens
• degree of responsibility for legal entities is much higher than for individual entrepreneurs,
• For individual entrepreneurs, a simplified form of taxation and accounting records is possible.

Attention: If the start-up capital is formed by several people, then it is necessary to register the company as a Limited Liability Company.

Despite the fact that a license is not needed to open an economy-class hair salon, a permit from the SES for the provision of utility services will still be required.

In accordance with the current legislation, it is required to notify Rospotrebnadzor about the commencement of business activities before starting work.

It is important to remember that all the barbershop equipment, the hall itself and the general conditions must comply with SanPiN standards. This compliance is monitored by Rospotrebnadzor.

In addition, you must obtain permission from the fire inspectorate, confirming compliance with accepted standards.

All barbershop masters must have medical books.

As for the premises, the experts strongly recommend for a barber shop of the “economy” class to select a place close to apartment buildings and institutions.Of great importance is the proximity to the subway and the possibility of approaching the hairdresser by car.

As practice shows, the presence of competitors nearby should not embarrass a novice businessman, since small hairdressers are designed for 1-2 jobs and cannot serve the entire stream of customers.

The experience of the owners of hairdressers says that the minimum area of ​​a hairdresser should not be less than 40 square meters.

The equipment, despite the economy format of the institution, should not be of poor quality or domestic purpose, since in this case it will quickly fail and require replacement and associated financial expenses.

To start you will need several hair dryers, dryers, hair clippers, special chairs and a wash for hair washing.

In addition, you need to purchase in sufficient quantity:

• working clothes for craftsmen
• capes,
• towels
• napkins,
• combs,
• clamps
• scissors,
• curlers
• consumables required for customer service.

As for the staff, each master must necessarily have:

• special education confirmed by a diploma
• medical book.

Experience in this field is desirable, but not required.

In addition to hairdressers, the institution will require the presence of an administrator who records, records and calculates visitors.

When opening a children's hair salon, you need to understand that this type of business is focused on the middle segment of the population, which has a moderate income. This is due to the fact that parents with high incomes prefer to drive their children to professional craftsmen working in high-class institutions.

Creating a children's hair salon is accompanied by some features that you need to know. Therefore, in order for a business to interest consumers and bring a stable income, it is necessary:

• customize the building, making an unusual repair on a unique design,
• purchase suitable furniture
• purchase specialized equipment (for example, a car, rocket or flower seat).

As practice shows, a good result is the installation of an aquarium or terrarium, which attracts the attention of young visitors. A television showing colorful cartoons will distract restless customers from waiting.

When creating a children's hair salon, it is important to take into account that many of the advantages of ordinary salons do not apply to this case, since it is not possible to provide services for hair coloring, manicure, pedicure, and so on, which limits the possibility of obtaining additional income.

In addition, to get high-quality specialized equipment in our country is almost impossible, and you have to order it from abroad, which entails certain financial costs. But at the same time, there is no need to purchase expensive beauty equipment and obtain a medical license.

The main contingent of these institutions are children aged from one to fifteen years. At the same time, preschoolers and clients of primary school age make up the majority, which is why experts advise when building their own hairdressing for children to focus on the age from four to ten years. And in accordance with this age plan the design of the room and the format of the purchased equipment.

As for the documentation and design of the business, in this case, the procedure is no different from creating an adult barber shop.

To begin, you must register the case, having received the status of an individual entrepreneur, or having registered the company as a legal entity.

Then you need to get permission from the Sanitary-Epidemiological Station and Fire Inspection. Re-planning, in case of its carrying out, needs to be coordinated with instances in advance.

Interesting and colorful advertising, coupled with a bright interior design will interest not only kids, but also their parents.

Attention:
Children's hairdresser should be different from the usual salon and stand out against the rest of the building due to the bright facade and non-standard outdoor advertising.

For a children's hairdresser in a shopping center, the minimum allowable area is 16-18 square meters. A separate room with an area of ​​45 square meters is enough to open a children's hairdresser with three or four jobs.

When selecting the optimal area of ​​the room, it is necessary to take into account that for each employee it is necessary to allocate about 7 square meters, make room for the back room and not forget about the area for the waiting room.

No less important is the issue of staff recruitment, because, unlike employees of an adult barbershop, an employee of a children's institution should not only be able to cut and style hair, but also be able to find an approach to young visitors, distracting them in time and creating the most comfortable conditions for them.

Opening price for economy class hair salon: how much cheaper?

The level of expenses and income for opening a barbershop completely depends on the capabilities, desires and efforts of the business owner, applied to business development.

The cost of opening an economy-class hair salon may vary depending on many factors, including the region of the country.

However, on average, expenses without renting or buying a room are as follows:

• redecoration of the room: about 100 thousand rubles,
• purchase of consumables with a reserve for two months: about 100 thousand rubles,
• equipment and necessary equipment: about 200 thousand rubles,
• the salary of staff consisting of 4 people: about 60 thousand rubles a month,
• promotions, distribution of leaflets and business cards: about 10 thousand rubles,
• outsourcing services in accounting and tax administration: about 15 thousand rubles a month.

However, if the premises are located in a non-residential fund, or there is a ransom to be paid, then the costs will increase many times.

As practice shows, the opening of your own beauty salon with the purchase of the premises takes at least two and a half million rubles.

The business payback period depends on a number of factors, including:

• location of the institution
• Competence and professionalism of staff
• cultural level of workers
• list of services provided
• pricing policy
• advertising promotion.

With the right approach, the monthly income will be at least 90 thousand rubles, because:

• in a popular institution there are at least 20 clients,
• the cost of a haircut ranges from 180-600 rubles,
• daily revenue ranges from 3 to 8 thousand rubles.

Thus, the funds invested in the hairdresser’s will be returned in full within two years. And if it is possible to increase the flow of customers, then the payback period can be reduced by half.

Look at the video recommendations for opening a hair salon:

As you can see, you don’t have to invest a lot of money to open a barbershop; If you even have a small customer base, you can pay back an economy-class hair salon for a period of 2 to 6 months.

Dear readers! If you need specialist advice on opening and organizing a business (business law), online booking offices, we recommend immediately contact our qualified practicing lawyers:

Moscow and region: +7 (499) 455-12-46

St. Petersburg and the region: +7 (812) 426-11-82

Dear readers! If you need specialist advice on opening and organizing a business (business law), online booking offices, we recommend immediately contact our qualified practicing lawyers:

Moscow and region: +7 (499) 455-12-46

St. Petersburg and the region: +7 (812) 426-11-82

Economy format

Experts advise choosing a place for such hairdressers near apartment buildings and institutions. The area of ​​the room is at least 40 m 2, but with all communications. Equally important is parking or proximity to the metro / bus stop. You should also take care of the bright sign and the “loud” name.

The staff, even despite the economy format, should have an education, confirmed by a diploma or certificates of successful completion of courses in hairdressing. Experience is important, but not necessary.

This also applies to equipment - low-quality devices will bring more losses, given the cost of their constant repair.

In this issue, competition goes into the background, because the salons of this level will not be able to serve a large flow of visitors at a time.

Hairdressers Elite and Premium Class

These organizations "one step" above the previously mentioned barbershop. Now they are referred to as beauty salons, because in addition to the barbershop, new areas are added to their range of services.

The space of the room is increased two or even three times, since each master must work in his own hall. The design of the room is obliged to emphasize the format of the institution.

It should be noted that the flow of customers is increased several times due to the expansion of the range of services and places provided.

Children's hairdresser

One of the most complex and demanding hairdressing salon formats. At the initial stage, the main attention should be paid to the design of the room - bright wallpapers, a separate play area, and special “toy” chairs for children of different ages will favorably distinguish the establishment from its competitors.

It should be borne in mind that this kind of hairdressing is aimed at the middle segment of the population, and the receipt of additional income is also limited, since children do not need hair coloring and manicure. Therefore, it makes sense to make a children's room in an ordinary barber shop or beauty salon.

Step 4. The range of services provided

Each of the proposed formats differs in its directions. Therefore, before the start you need to understand what contingent lives where you open your hairdresser. It is an incorrect assessment of the situation that can lead to a “collapse” of the company.

Hairdressers economy class:

1. Standard women's haircuts.
2. Haircuts complex design (model).
3. Painting stripes.
4. Styling, evening / wedding hairstyles.
5. Male direction: haircuts and shaving.
6. Manicure and pedicure, nail extensions, gel polish.

In addition to the above services to hairdressing middle class include:

1. Services makeup artist (evening / bridal makeup, master brow specialist).
2. Hair care: lamination, keratin straightening, biowave.
3. Hand and foot care: hand peels, face masks.
4. Cosmetic services that do not oblige the employee to have the qualification of a doctor-dermatologist - eyebrow correction, ear piercing.

As for the beauty salon, we already wrote about this in the article: How to open a beauty salon

Step 5. Choose a room

The location of the hairdresser depends on the chosen format. As it was already stated earlier, it is better to arrange a children's salon or an economy class institution in a residential area, but elite and premium are located in the center of the city. For salons Elite and Premium class suitable shopping center or separate rented premises. But with other formats, everything is a little more complicated.

Walking distance and low prices are the main advantages of economy class hair salons. And besides, you can arrange it on the first floor of a multi-storey building, for this you will need to arrange non-residential premises with a separate entrance. One bedroom apartment is perfect for the area and accommodation.

Basic requirements for the room:

1. The room must be isolated and have an autonomous ventilation system.
2. Each workplace should be allocated 5 square meters. meters (at least), but only if there is a separate room for washing hair.If the last requirement is not met, the rate increases to 8 sq.m.
3. Working chairs should be at a distance of at least 1.8 meters from each other and at least 0.7 m from the walls.
4. For every two work areas, there is one sink for washing hands and head.
5. The master of nail service should have a separate room, but the combination is acceptable for a large area of ​​the room.
6. The presence of several outbuildings.
7. Only use fluorescent lamps.
8. It is necessary to lay a smooth tile on the floor to facilitate washing and comfort of visitors.

Step 6. Recruitment

Finding good staff is not so difficult, if you initially understand who you want to see in your team. The most popular way - ads on sites, in magazines and online communities. Undoubtedly, you will have many interested people, several interviews and test periods. Each of the applicants must confirm their education, regardless of the level of the salon being opened.

However, there is another convenient search option - courses for future hairdressers. You can go there and offer a job to several of the best masters, but do not forget that beginners at the beginning of their career can make a lot of mistakes, each of which will adversely affect the reputation of the salon. A beginner can take care of the main employee of your institution.

Basic requirements for a hairdresser:

• seniority (work experience) must be present in a mandatory manner,
• experience with children (children's haircuts),
• certificates and / or diplomas on the completion of advanced training courses, master classes, etc.,
• accumulated customer base.

If we talk about a cosmetologist, then the education of a cosmetologist or the presence of a certificate of attendance of the relevant courses are required (in the case of rendering services that do not require specialization).

The make-up artist and the master of the nail service are creative people, so you should prepare a task for them, which will be your passport.

How to open a hairdresser from scratch step by step

Before you begin the process of opening a hairdresser, you must make a list of your assets. It may include:

• start-up capital (funds that you are ready to allocate for building a business without prejudice to the family budget),
• material and technical base (own equipment, room),
• professional skills (can you combine the functions of a wizard, accountant, administrator, marketer),
• personal connections (familiar masters, suppliers, civil servants).

This list will greatly simplify the search for your own niche, as well as reduce financial and time costs.

Step 1. Select the target audience and list of services

Hairdressing services, as a rule, belong to the category of consumer goods, but this type of business is characterized by strict market segmentation by price category. Choosing the latter is the first and most important step when opening a barbershop. It will determine the level of your initial investment and marketing strategy. In practice, there are three classes, each of which has its own target audience:

1. Economy. The age category of clients from 18 to 65 years old with average and below average incomes. The main demand for running services (simple haircuts, painting) with minimal time. Such customers are practically not interested in finding "their" masters and mostly rely on low cost and speed of service, not wanting to make a preliminary record.
2. Average. The age category of clients from 28 to 50 years old with an average income, mostly women. Interested in a fairly wide range of hairdressing services (model haircuts, artistic painting, basal chemistry, styling), as well as in the nail service. They prefer to be serviced by their “own” master of record, but they easily switch to another.Ready to spend on visiting the salon 1-1.5 hours.
3. Elite. Age category from 30 to 50 years with a high level of prosperity. Interested in maximum service and a wide list of hairdressing services. Prefer salons with additional cosmetology services (nail service, pedicure, visage). Have a strong binding to "their" master. Ready to spend on visiting the salon up to 2 hours.

It is a mistake to assume that the value of potential income depends on the level of the hairdresser. For example, the economy class is characterized by the lowest cost of opening and securing, with a maximum flow of customers. In turn, an elite salon requires large investments to maintain its image, while the stream of customers for this class is the smallest.

Having chosen your target audience (barbershop class), you need to make a detailed list of services, as well as perform a calculation of the time and financial costs of implementing each of them. Next, comparing them with actual prices for similar services from your direct competitors (working in your price category), an indicative price for services is compiled, which will be adjusted later in the process of practical implementation.

Step 2. Selection and planning of the room

If you have your own commercial property, you can use it for the benefit of the business in two ways:

1. Equip under your hairdresser, if the room satisfies the chosen salon class and the flow category of potential consumers of your business zone.
2. To lease it to other entrepreneurs, using the income generated to rent the premises in a better place.

The choice of premises is carried out according to the following criteria:

• Location. The elite-class salons must be located in the central part of the city (the cost of rent is from $ 1,000 per month), middle-level establishments are most profitable in large sleeping areas (from $ 500 per month). If you plan to open an economy barbershop from scratch, it is best to choose places with a large flow of people - near hostels, public transport stops, markets, industrial enterprises (from $ 200 per month, depending on the area).
• Effective area. According to sanitary standards, at least 8 square meters should be allocated for each hairdresser. square meters. It is also necessary to allocate a place for waiting visitors (from 2 sq. Meters), an area for the administrator, a utility room for craftsmen and a bathroom. So, for a barber shop with 2-3 chairs, you need a room of at least 40 square meters. meters
• Adjacent infrastructure. If you open an elite salon, you need to provide customers with a parking zone. For the middle and economy class, there is enough clean sidewalk, good lighting, and the absence of unsanitary objects (public waste collection unit).
• Technical condition. First of all, assess the condition of the water supply, sewage and heating systems, as well as the safety of electrical wiring. Ventilation should be separate from the entire building. Communication problems can ruin your business. Premises without repair are cheaper, while you can make your own design. On the other hand, in this case, you should enter into an agreement with the lessor for at least 3-4 years in order to recoup the funds invested in the repair.

When repairing the premises, it is important to take into account the requirements of sanitary services, otherwise you will not be able to obtain a work permit. Prohibited:

• Use a basement for the barbershop as well as a basement room,
• Pasting the walls with wallpaper.

The cost of repair depends on the condition of the premises and the selected design (from $ 2000).

Step 3. Choosing the name and development of corporate identity

When considering how to open a hairdressing business from scratch, it is important to choose the right name and corporate identity (future interior design, signage and other outdoor advertising, business card format) of your salon. This will quickly attract customers to the hairdresser and make your advertising campaign more effective.

The following requirements are imposed on the name:

• Simplicity of pronunciation, association with type of activity and price category. For example, an economy class barbershop should not be called “Elite”, since it correlates with a very wide range of activities and at the same time indicates a fundamentally different price category.
• The name should not copy the names of existing enterprises registered in the same field of activity in your region. You can check the selected name for duplication in the publicly available base of business registration authorities (Rosreestr).
• It is not allowed to use the names of countries, cities, well-known brands (even in combination with other words), as well as words identifying public services.

Development of corporate identity is desirable to order design studios (from $ 200), or if you want to save money, entrust the development of a brand book to a freelance specialist (from $ 100).

Step 5. Search and selection of personnel

Considering the question of what it takes to open a barber shop from scratch, one of the main points is the formation of a staff of craftsmen. You need to look for them in advance, especially if you are planning to open an elite class cabin. The wage format is of great importance. In practice, there are several schemes:

• Providing a hairdressing chair for rent. If your hair salon itself can provide a large flow of clients, you can set a base rental rate for masters and get a steady income without advertising and personnel management. The disadvantage of this scheme is the low level of income and the difficulty of finding masters who are ready to work under such conditions.
• Piece-rate payment expressed as a percentage. Work under such a scheme, as a rule, provides for payment of up to 40% of the proceeds from the services they perform. The disadvantage of this scheme is the interest of the masters in enticing clients, which can lead to conflicts or the transition of a successful master (together with clients) to private practice.
• Fixed payment plus a percentage of services performed. In this case, the masters are given a minimum wage and up to 5-10% of the proceeds for the work they have done. The disadvantage of this scheme is the need for labor costs, even in the absence of customers.

For effective work of a hairdressing salon it is important to balance the staff correctly. It should consist of:

• 70% of experienced craftsmen and 30% of young. At the same time, it is unacceptable for elite salons to hire inexperienced employees, even with obvious skill and talent, since the lack of the practice of communicating with the client and solving complex problems can lead to an error that will negatively affect the reputation of your business.
• 30% of male masters and 70% of femalebut it is better that they be generalists.

You can search for specialists by giving ads in newspapers and on the Internet, studying resumes on job sites, in employment centers, as well as from competitors (for example, you can offer a job to a master who serves you) or by personal connections.

Step 6. Register a hairdresser and select a loyal tax system

If you do not plan to open a barber shop network or sell a franchise, you can register your activity as a PI (FOP). In other cases, it is better to choose an LLC, which will allow you to easily scale up your business in the future. For registration of IP, you will need a passport and TIN, and for LLC you also need to draw up constituent documents.The registration of the barber shop itself is carried out in the tax authorities at the place of business. Code OKVED 96.02.

After registration, the tax authorities will independently register you with a pension fund, where you will need to receive a notice. In turn, after the conclusion of each employment contract with employees, you must notify the social and medical insurance service.

An important issue for registration is the form of taxation. Since the activities of hairdressing are classified as personal services, the UTII system is applicable. If the list of services includes those that do not fall into the household category, a system of the simplified tax system of 6% can be used separately for them. Hairdressers with a staff of up to 15 people can also use PSN.

After registration, you also need to obtain permits from the local SES and the fire department to get started. To do this, you need to provide Rospotrebnadzor with a copy of the registration certificate of the individual entrepreneur and a corresponding notice that you are starting to work.

Starter investments and search for additional sources of funding

To avoid unforeseen situations, it is important to calculate how much it costs to open a hairdresser from scratch. On average, an economy class cabin equipment designed for 3 workplaces will require from $ 5000. To this amount it is necessary to add the cost of fixed costs for at least the first month (while the salon is gaining customers). They are approximately equal to $ 4,500 per month. You should also consider advertising, the item of expenses for which is determined individually (at least $ 500). Thus, the minimum starting capital for a hairdressing salon is from $ 10,000.

If you have only a part of the necessary funds, but you are sure of a quick payback of the salon (when you reach the maximum load you can actually receive about $ 2000 of net profit every month), you can find additional funding. This may be a loan, a personal loan from a private person, a search for a co-owner. Having a non-standard innovative business idea (for example, a mobile barber shop), you can also try to interest investors in crowdfunding sites.

The following instructions on how to open a hairdresser from scratch will allow you to take into account all the nuances of the business at the start of the project. This, in turn, will provide an opportunity to reduce time costs, in parallel carrying out organizational and strategic marketing tasks.

Barber or beauty salon

What is the difference between a hairdresser and a beauty salon? There are no official requirements for beauty salons, but it is considered that they should provide a greater range of services. This is not only haircuts and coloring, but also nail service, beauty treatments, body care, stylist services. Ordinary hairdressing is limited only to the creation of hairstyles: haircuts, curls, styling, hair coloring. Sometimes they also work master manicure and pedicure, if the area allows you to organize a separate room for the nail service.

However, a hairdresser can also bring high income, in addition, it will pay off faster, because it does not require such costs as a salon. A license for procedures with hair and nails is not needed, so you can start such a business fairly quickly. As for the categories of hairdressing, then, like beauty salons, they are conventionally divided as follows:

1. Economy class. Often located in the semi-basement or on the first floor of high-rise buildings in residential areas, do not spend a lot of money on repairs and advertising, while they have the highest workload - 60-65% of working time. The cost of an ordinary haircut rarely exceeds 500 rubles.
2. Business Class. Opened in the city center or large shopping centers.Masters are qualified not just a hairdresser, but a stylist and hairdresser; they can give individual advice on style and fashion trends. The cost of a haircut comes to 2000 rubles. Workload - about 50% of working time.
3. Premium class. Such places are not opened in every city, because they are focused on exclusive service. Most often these are copyright salons, masters with the name, winners of international competitions and championships lead them. The workload here is the lowest - no more than 30% of the working time, but customers are loyal and permanent. Prices are not always published openly, in large cities the price for a haircut starts from 3,000 rubles.

Of course, the higher the category of beauty enterprises, the more money must be invested in it at the initial stages. If we talk about the mandatory requirements for the organization of a hairdressing salon, they do not depend on the class and are set for all institutions in this service sector.

Sanitary and epidemiological requirements

The main document that contains the requirements for the organization of the work of hairdressers is SanPiN 2.1.2.2631-10. SanPiN was approved by the Resolution of the Chief State Sanitary Doctor of the Russian Federation of May 18, 2010 No. 59, but in 2014, annex No. 1 was excluded from it, which obliged to have an area of ​​a certain size for a hairdresser. For example, for one workplace wizard required from 4.5 to 8 square meters. m, for the lobby - from 6 square meters. m, for laundry - from 9 square meters. m

Now the opening of a barbershop is allowed on a relatively small area, but if there is a separate room or place:

• for disinfection, cleaning and sterilization of instruments, equipped with a sink with hot and cold water,
• for storing inventory, debris and cropped hair,
• rooms for rest and meals by staff, bathrooms, storerooms.

If the work will be used reusable linen (towels, napkins, sheets, capes, hats), then it must be taken under the contract in the laundry room or equipped for washing a separate room. In addition, according to sanitary standards, at least 3 sets of reusable tools per master are required. It depends on these requirements how much money you need to open your barber shop from scratch.

We consider expenses

How much does it cost to open an economy class hair salon in a small town for 4 jobs? Let's calculate what investments are needed if the premises chosen for rent require redecoration, and we will not equip our own mini-laundry. We buy furniture, equipment, consumables and tools for professional use.

Economy class hair salon

Reasonable prices, the minimum set of services. Perform haircuts for men and women, styling, painting, perm, manicure. Usually the institution is located in a residential house or shopping center of a sleeping area.

Modest room, inexpensive equipment. The owner receives income from a large number of low and middle income clients.

Barber shop of average price category

Masters of high class. A wide range of services. Beautician. Pedicure services, biowave, lamination, etc. Prices are higher than in the usual barber shop.

Modern equipment, good repair. Clients: “middle class”, for whom VIP salons cannot afford it yet, creative young people, middle-aged ladies who care for themselves.

Institution class "elite"

For wealthy customers. Excellent room design, expensive equipment, professional cosmetics. Masters who have been trained in well-known companies both in Russia and abroad.

Copyright haircuts. Elite salon procedures. In exchange for a high price, the client requires maximum satisfaction of requests. Take into account every whim - the main task of the owner of the VIP-lounge.

According to the list of services provided

Decide what services you can provide in your establishment.The higher the level, the wider the list of services.

For a barber shop economy class are required:

• simple male and female haircut,
• model haircut
• painting,
• waving,
• styling
• manicure,
• shaving.

For a mid-level hair salon, add:

• lamination,
• coloring,
• biowave,
• trendy haircuts,
• braid weave,
• art painting of nails
• pedicure,
• cosmetologist services that do not require the qualification "doctor-dermatologist"
• sale of high-quality cosmetics for hair care.

For a prestigious studio style, in addition to the above services, are required:

• image creation
• stylist services,
• copyright haircuts or the ability to realize any version of your favorite hairstyle,
• high-quality expensive visage,
• spa treatments for hair,
• sale of quality styling products, masks, shampoos, balms of famous brands.

Economy barber or beauty salon?

First of all, even at the planning stage, you should decide on which version of a hairdressing salon you want to open: it will be an economy-class institution, with low prices for services, or an elite salon, which not everyone can afford. Both options have their positive and negative sides.

Economy-class barber shop offers low prices and a standard set of services. Often it is a haircut, styling, painting, perm, manicure. Pleasant prices attract a large number of customers. There are such hairdressers in small spaces at shopping centers or supermarkets in residential areas, sometimes even in residential apartments, where there is not even a sign.

As for the equipment, then you need only the most necessary furniture and tools, warm water, you may have to make cosmetic repairs in the room. The level of staff training can be called standard. Here you can hardly find real professionals or high-level craftsmen.

A consistently large flow of low and middle income clients will ensure a steady income.
The mid-level hairdresser is a master of high level training. In addition to standard operations, you can do hair lamination, restoration, use the services of a beautician and pedicure. The pricing policy is higher than in the economy class establishments, however, the quality of the work performed is much higher.

To work you will need to purchase modern high-quality equipment and materials that may be needed for various procedures. Before opening, you must make a good repair in the room, paying special attention to advertising.

The main customers are:

• people for whom visiting an expensive beauty salon is not yet affordable, but there is a desire to look good.
• young people who want to look beautiful and stylish, but do not have the financial ability to visit beauty salons.
• middle-aged women who care for themselves, but do not need special delights.

Elite institutions are designed for wealthy people who can afford to lay out a fairly large amount to care for their own appearance. Repairs should be modern, interesting design solutions, color combinations are involved. The equipment used by the master must be of the best quality, modern. The same rules apply to cosmetics used by clients: hypoallergenic, high quality.

Masters - hairdressers must fulfill any desire of the visitor, please as much as possible, fulfill any whim - this is the main goal of the institution with high prices.

All possible cosmetic procedures, designer haircuts and many related procedures should be available in the salon.

By the number of jobs

Allocate:

• small hairdressers. Male and female master, manicurist. Sometimes there is an administrator. Total - 3-4 people
• medium-sized salon: two women, two male masters, two manicure masters, pedicure master, administrator, cleaning lady, cosmetologist. Total - 10 people.

It is impractical to keep more staff. In expensive salons often work the same number of masters, as in the barber shop of an average hand. Or a couple more people.

If you plan to open a cheap institution, you can save a lot on the salaries of hired workers, serving the first time customers on their own. This is where your ability to hold scissors and a hairdryer is useful.

If the owner of the institution is a master with a name, this fact will only add prestige to the institution.

By clientele

The higher the price level, the better the services should be. Focus on a specific range of clients:

• Inexpensive hairdresser. Pensioners, children with parents, public sector employees, schoolchildren, women who prefer to get their hair cut faster and leave.
• Salon of the average price category. Care ladies, managers, bankers, youth, entrepreneurs.
• Luxury studio style. Big business owners, wealthy ladies and gentlemen, showbiz stars, glamorous girls who successfully married.

Practice shows: universal hair salons of the “economy” category unwind the fastest.

Business registration

Issue IP (individual entrepreneurship) or LLC (legal entity).

Most owners of beauty salons register PI. The reasons:

• faster,
• simpler,
• cheaper
• lower taxes
• simplified accounting.

Important: for an entrepreneur, the attributes of a legal entity are not needed (share capital, seal, p / account, mass of constituent documents, etc.).

Are you going to open a hairdresser from scratch with a friend or relative? Then create an LLC. Get ready to pay for the services of a visiting accountant.

This article tells about the opening of a pharmacy and what nuances should be remembered.

Documents for opening a barbershop: permits

Hairdressing services are not subject to licensing, but it is necessary to obtain a positive sanitary-epidemiological conclusion.

So, what you need to open a hairdresser, from documents and permits:

• Prior to the opening of the institution, provide the Rospotrebnadzor notice of the start of business activities.
• From fire inspection. The barber shop must comply with fire safety regulations.
• The room itself, working conditions, all equipment must meet the requirements of SanPiN 2.1.2.2631-10. Monitors compliance and conducts inspections Rospotrebnadzor.
• Staff must have sanitary records.

Taxation

What tax system to choose the entrepreneur decides for himself. Hairdressers most often work on UTII or USN. Sometimes go to PSN.

Calculate how much income you plan to earn. If the annual turnover is up to 900 thousand rubles, choose UTII. With a turnover above this amount, it is worth acquiring a patent to engage in this type of activity.

Note! The patent system of taxation can only use PI. A prerequisite is that the number of employees in the reporting year cannot exceed 15 people.

One workplace should have at least 7 square meters of space. In economy-class hairdressing salons, this requirement is often not met. The master has to work in cramped conditions.

Disadvantages affect the quality of the haircut and the health of the hairdresser. It is hardly worth counting on the full return in a closet. Consider this nuance when choosing a room for your establishment.

In low-cost hairdressing salons, women’s and men’s halls are often located in one large room. Try to separate these zones. Many clients do not want a man in the next chair to see their head in curlers or during painting.

Do you think this remark is irrelevant? A survey of women with an average level of wealth showed that they prefer institutions with separate male and female halls.

The requirements of sanitary-epidemiological and fire services are as follows:

• it is forbidden to place a hairdresser in the basement,
• a prerequisite for starting work is the availability of a water supply and drainage system,
• the room should be separated from the rest of the building ventilation system,
• paper wallpaper pasting walls is prohibited.

How much does it cost to open a hairdresser and payback period

Is it profitable to open a hairdresser? Of course! The level of income depends on your efforts to organize work and recruitment. If you understand how to interest customers, things will quickly go smoothly. A steady stream of customers will provide good returns.

We will conduct a rough calculation of how much it costs to open an economy class hair salon:

• redecoration of premises: about 100 thousand rubles,
• purchase of consumables with a two-month stock: from 100 thousand rubles,
• equipment and inventory: from 200 thousand rubles,
• staff salaries: up to 60 thousand rubles. (4 staff). Set% of revenue for masters
• promotional activities, distribution of flyers and business cards: up to 10 thousand rubles,
• services of a visiting accountant, tax administration: up to 15 thousand rubles. monthly.

The result: about 500 thousand rubles.

A room in a non-residential fund? Will be the redemption of suitable area Costs will increase many times. Open your own beauty salon from scratch costs from 2.5 million rubles.

The payback period depends on:

• good location
• professional staff,
• the level of culture masters
• list of services provided
• competent pricing policy
• the right approach to promotions.

How quickly will the costs pay off? With a good combination of circumstances, the figures are as follows:

• in a popular barber shop there are 20 clients or more a day
• haircut cost: 180 - 500 rubles,
• daily revenue on average will be from 3 to 8 thousand rubles,
• monthly you will receive from 90 thousand rubles.

Really "discourage" the investment in 2 years. Increasing the flow of customers reduces the payback period to 1-1.5 years.

With expensive salons situation is similar. Haircut or painting in an elite institution is much more expensive. But, the cost of services is also much higher. The reasons:

• expensive cosmetics
• elite consumables
• a wizard named that will not work for pennies.

Maintaining the image of an exclusive salon requires constant expenses for acquaintance with new products in the world of style, internship of masters in well-known brand salons, participation in competitions of hairdressing. Mandatory purchase of expensive magazines, updating the design of the room, etc.

The payback period of prestigious beauty salons is comparable to the situation with cheap hair salons.

Some useful tips

Discounts, promotions, bonuses will help to attract customers. Pleases customers "service as a gift," for example, for a model haircut pedicure at half price. A good idea is a birthday certificate for a certain amount, etc.

Invite a good male master. Consumables - at least, the speed of work - is higher, the cost of fashionable men's haircuts is comparable to women's. Taking care of their image has made many of the stronger sex regular customers of beauty salons. The amounts they leave there are considerable. Consider this nuance.

Now you know that to open a hairdressing salon from scratch is possible for those who are in love with their business, who want to not only make a profit, but also want to make the client beautiful.

Without a soul in this business is impossible. Author's beauty salon, in which the queue is painted a month in advance - an indicator of the success of the enterprise and the best reward for the titanic work on the way to the formation of your offspring.

Whether the owner should make acquiring in his barber shop is a more detailed decision.

You can open a flower shop, this business is also associated with beauty.

Video about the nuances that occur when opening hairdressers and beauty salons from scratch:

How to open your own barber shop from scratch: step by step instructions

An entrepreneur who is full of enthusiasm and really burns with the idea of ​​opening his own barber shop is sure to get his own.

If the client is satisfied with his appearance - he immediately becomes permanent and will come again.

This is a business where there is a high level of competition, but there is always the opportunity to organize the work of a barbershop with its advantages!

How to open your hairdresser? Where to begin ?

Opening your own barber shop is a worthy idea for business, if this sphere really suits you.

This desire usually arises among people in this profession who do not want to receive a standard salary, but prefer to work for themselves. We will have to face many organizational difficulties.

But if you make a business plan correctly and do not rush into action - everything will turn out.

Advantages and disadvantages of business

Select the main pros:

• interesting business and growth opportunities, expanding the range of services, creating a network,
• There are no problems with the registration of activities in the tax inspection,
• minimum number of required permits
• simplicity of accounting and record keeping.

Of cons:

• strict compliance with standards, high degree of responsibility,
• dependence on the professionalism of staff: more often it is important to appeal to a particular master, and not to your hairdresser,
• high costs are possible (depending on the type, condition of the room).

When proven masters work with you on mutually beneficial conditions, and they retain loyalty to you, there are no problems. We recommend paying special attention to working conditions.

How to start opening a hairdresser?

The most important rule: you do not need to talk long about that you want to open your business, spend time discussing this issue with friends.

If you are short of time, take a break from work or just spend a couple of days off on drawing up a business plan.

• desired barbershop format,
• features of the room, which is suitable for the implementation of the idea,
• number of employees and revenue distribution,
• costs (be sure to count to the maximum).

After you create a plan, you need to begin to act: to find a place, register a business, hire staff, engage in promotion.

Choosing the right place for a hair salon

First, decide on what location is more suitable for a hairdresser.

Elite establishments are usually located in the heart of the city - if you decide to open a VIP-class hairdresser.

If you want to open a salon more modest (not necessarily an economy) - it is better to be located in the residential areas of the city.

Among experienced entrepreneurs there is an opinion that it is better to place the salon in the area where you live yourself. So it is easier to analyze the market for such services, to understand what kind of audience you will work for.

As for the room itself - there are several options:

• on the first floor of a residential building (the most common type of room)
• in shopping centers (if the rent cost allows, in large shopping centers it is expensive),
• in a separate low-rise buildingwhich can be intended simultaneously for accommodation, shops, bars.

Here you need to consider the main limitations and requirements:

• obligatory availability of utility rooms,
• properly working system of sewage, water supply, ventilation,
• a sufficient amount of space in the main room (the minimum total area is 42 sq. m),
• for one workplace requires about 7-10 square meters. m,
• mandatory redecoration,
• sufficient lighting, fluorescent lighting of the working area,
• smooth floor without joints to avoid pollution
• for 2 chairs you must have one sink,
• access to the room should be free access, a separate entrance.

Staff recruitment

You should hire only proven masters. Luring employees of beauty salons is a common situation. This is not so bad if the master works 2/2 and wants to earn more. But it is better to take those who will work on a permanent basis.

There are several search options:

• through friends, social networks,
• feed ads in the newspaper,
• personal offer of interest to the master.

When recruiting staff, it is important to determine exactly how the payment will take place. It may be:

• standard fixed salary + percentage
• percentage of the volume of work performed for the month.

Usually the master can receive up to 40% of the proceeds. And the size of the fixed salary will depend on the city in which you organize the business. Prices and salaries in the province and capital cities are different.

As for the quantity:

• for the smallest hairdresser there are two masters, a cleaning woman,
• for a middle class hair salon - 4-10 masters are needed, a cleaning lady and an administrator.

How to arrange a hairdresser? Legal Aspect

Business must necessarily register. Usually for the functioning of a barber shop, there is enough registration of individual entrepreneurs.

It is much easier than an LLC: you do not need start-up capital, statutory documents, there are no problems with withdrawing funds from your account. But the main thing - it's easier to deal with taxation.

Yes, and masters usually work not so much, the staff requires a minimum amount. What is required of you:

• fill out an application,
• pay the state fee
• apply for registration.

Please note that you must specify the code of activity. If you specialize exclusively in a barbershop, we indicate:

You also need to decide on the tax system. Usually advised to choose UTII. Other options can also be considered, for example, if you are a private hairdresser and open a salon for yourself. You can think about the USN.

The provision of hairdressing services does not require a special license. But be sure to get:

• permission of Rospotrebnadzor,
• permission of SES,
• permission from the fire service.

Promotion of services

It is necessary to care about advancement not less, than about the means invested in the equipment.

You should respond well to you, which means that the main condition is really good work of the masters. And the base always becomes word of mouth.

Therefore, it is recommended to start with the provision of services for their friends. If you work well, they will start talking about you in their circles. It is also necessary:

• Come up with a good and memorable name. Having trouble - just contact a freelance copywriter through any online exchange.
• Create a design project. This includes the development of a logo and corporate identity.
• Order a bright sign. It should be highlighted, to attract attention.
• Make business cards. It is inexpensive, you will distribute business cards to all customers, and at first - to your friends. If you like the work - you will be called and recorded.
• Print flyers. Contact any printing shop. Leaflets can be distributed to mailboxes in the nearest houses of the district. So, you can report the opening.

Let's sum up

Own hairdresser is an opportunity to be realized creatively, to get a big income, to engage in socially useful work. Evaluate your strengths and try.

You should not wait for instant payback and a large profit. But when you love your business and constantly evolve - it will definitely bear fruit.

Take the first step, and we wish you success in business!

How to open a hairdresser from scratch: step by step instructions

Today there are a huge number of areas for business. The field of hairdressing services today as ever demanded. After all, women at all times want to look gorgeous, and men maintain a neat appearance.

It is for this reason that the arrangement of your own barber shop may well bring in significant income. But to open such a business, you need to work hard. If you are ready to work day and night, then this option suits you.

So how to open a hairdresser? Let's understand this question.

What is the difference from the salon barber?

When developing a business plan, you need to decide what type of institution you want to open. This may be an economy class institution or an elite salon. Both this and the other have their advantages and disadvantages.

The house economy class offers a standard set of services. The list may include haircut, dyeing, styling, manicure, perm. These services are required by the vast majority of clients.

Such an institution may well be located in a small shopping center or residential area. What you need to open a hairdresser in this class? First of all you need the necessary furniture and tools.

In addition, the room must be warm water. It is also necessary to make repairs in the institution. As for the level of staff training, it should be standard. It is unlikely that a high-class master will agree to work in such a salon.

For such institutions is characterized by a steady stream of customers. They provide a permanent income to the owner of a barber shop.

The next level is a mid-level hairdresser. Here masters with a high level of training usually work. In addition to standard procedures, hair restoration and lamination is performed here.

In this institution you can already organize a beauty salon. The prices here will be slightly higher than in economy-class hair salons, but the quality of work performed will also significantly improve.

How to open a hairdresser? Where to begin? To organize the work of an institution of this class, you need to buy high-quality modern equipment, as well as high-quality materials that you may need to perform various procedures.

In the room before opening, be sure to make a good repair. Special attention should be paid to advertising signs.

Who is the main clientele of the cabin of this class?

1. People who want to look good, but do not have the opportunity to visit a high-class beauty salon.
2. Youth seeking to look stylish. They have no opportunity to visit a high-class beauty salon.
3. Middle-aged ladies who just want to take care of themselves and do not require any extraordinary services.

How to open an elite class hair salon? The main category of clients of such establishments are wealthy people who can afford to pay a tidy sum for the care of their appearance.

Requirements for such a salon, respectively, are higher. It should be made modern repair using original design solutions.

Masters should use the best high-end equipment. The same rule applies to cosmetics for customers. Masters in such a salon should have extensive experience and always learn the latest fashion trends.

To be in shape, they must constantly undergo advanced training and courses. A hairdresser in such a salon should be able to fulfill any desire of the client. The purpose of an elite salon is to please the visitor as much as possible.

Here should be available services such as copyright haircuts, beauty treatments and others.

How to open a hairdresser from scratch step by step? Before doing this type of business, it is recommended to consider all the risks that can be expected in the work. We will deal with the most problematic moments.

1. The biggest risk is the increase in prices for cosmetics. This unpleasant situation can lead to partial loss of profits. However, such difficulties need to be ready all the time. Price will rise from time to time. To avoid sudden surprises, it is possible to conclude supply contracts in advance for a specific time. During this period, the price of materials can not grow.
2. Loss of loyal customers. This situation is quite natural some time after opening. To avoid customer churn and attract new ones, you need to constantly monitor the quality of services provided. Periodic promotions are also encouraged. This will help not only update the client base, but also improve the quality of work.
3. Care staff. It is clear that a good master can open his personal business or go to another salon. Following him may leave a certain number of customers. To avoid this situation, you must be loyal to the staff. In some cases, you may have to make concessions. Employees can also be rewarded with awards for a job well done.

Seasonality

Some of the beauty services are seasonal. This has a significant impact on the amount of money earned.

When the activity of visiting the salon falls, employees can be sent on vacation. During the season, when the need arises, you can hire additional staff to meet the level of demand.

In this case, you can avoid additional costs.

Step-by-step instruction

How to open a hairdresser from scratch? There is a simple algorithm that you need to follow to get your own highly profitable business in the field of beauty.

1. The first thing you need to do is decide on a location. Do not try to immediately get a room in the center. At first, you can take a small office building in a residential area.
2. Decide on the format. Make a list of services that you will provide to your customers. Here the main thing is to objectively evaluate your own capabilities and strengths.
3. Paperwork. All bureaucratic issues must be approached with special care, otherwise you risk getting serious fines.
4. Make a business plan and estimate. This is an extremely important point. It is necessary at the initial stage to understand how much money is required for running a business. In addition, at this stage you will be able to decide on the class of the institution.
5. Buying equipment. Even to open an economy-class hair salon, you need to purchase high-quality appliances and furniture. On the overall impression of the hairdressing environment has a strong influence.
6. Recruitment. It is necessary to create comfortable working conditions for the masters.
7. Advertising campaign and promotion. You open a new institution, which you need to tell potential customers. Therefore, at first, open barber shops should invest in advertising. It will help build a customer base.

How to choose a room?

One of the most important aspects when starting a business in the field of beauty is the choice of premises. The key to success is the right place.

Where is it profitable to open a hairdresser? If you choose a room in the center of the city, then you will have to lay a considerable amount of rent or purchase. This, accordingly, will force you to increase the cost of services.

This state of affairs can alienate many potential customers. Therefore, if you are just starting your own business, then it is better to choose a room in a residential residential area. By setting a reasonable price for the services, you can quickly build a customer base.

There are a number of requirements for the office itself. The area depends on the number of jobs.According to the standards, seven square meters are allocated for each seat.

What documents are needed to open?

The next important step is to collect the necessary documentation. Without it, it is impossible to open a business.

1. Registration as an individual entrepreneur, the choice of the tax system.
2. Purchase of cash equipment. The device must be registered with the tax inspectorate.
3. Submit a notice to the Federal Service on the opening of a barber shop. This must be done before the moment when the first number will be driven into the cash register.
4. Get admission to work in the fire and SES. Each master must have a certificate and sanitary book.

Where to find employees?

The next important stage is recruitment. All the masters you hire must have the appropriate qualifications. Recommendations and work experience are also important.

The level of your entire establishment will depend on these indicators. In the elite salon should work wizard who can perform any, even the most creative task.

For an economy class, it will be enough to hire hairdressers who can perform simple haircuts for a reasonable fee.

Advertising campaign

At the initial stage without advertising can not do. It is better not to save on this item of expenditure.

When opening, you can place several banners in the area of ​​the cabin. You should also make a beautiful sign and place an ad in a local print publication.

This will help attract potential customers and quickly succeed.

Conclusion

In this review, we looked at how to open a barber shop from scratch. Here the main stages of doing this type of business were highlighted, and the main items of expenditure were identified.

Given all the above information, you can easily start your own business. Most importantly, do not be afraid of various risks that may arise in the process of activity.

How to open a barbershop from scratch: step by step instructions

Under the conditions of economic instability, entrepreneurs, including beginners, are looking for a reliable niche for themselves that could generate income even in times of crisis.

Hairdressing services are among the daily needs.

Any person, taking care of his appearance, visits salons - he cuts, dyes, restores damaged hair, uses other services.

Despite the attractiveness of this area, there are a number of dangers. To make your business profitable, you need to understand exactly how to open a hairdresser from scratch. In this article we will get acquainted with the basic principles of work, we will make approximate calculations.

Market Review

Hairdressing services are widely sought after by Russians. The magnitude of the demand is growing every year, and the level of competition also increases. It’s impossible to call entry to the market difficult — it’s not necessary to spend a lot of money to open a business, and the level of competition is variable.

Only 3% of the total number of hairdressers occupy network salons, that is, famous brands. The rest are small points.

A serious competition is made by nearby salons, as the contingent of buyers from small hairdressing salons is almost always due to the territorial location.

Therefore, the correct choice of location is one of the most important factors.

Concept development

Even before the opening of the salon and drawing up a business plan, it is necessary to decide on the price segment to operate. There are three possible options:

1. VIPluxury. Usually it is pretentious and expensive places, located in the central part of the city. Their main advantage is the high quality of services and services provided. Here work well-known masters with extensive experience. Other services are provided in such establishments - manicure, pedicure, SPA, massage and others. During the work, expensive equipment and consumables are used.Price list for services above the market average. Organizing such a hairdresser is not easy, opening will require large costs. About 15% of all hairdressing salons work in this niche.

1. Average level. They specialize in providing a variety of services - cosmetic services, manicures, make-up, haircuts. The cost of maintenance is lower than in luxury establishments, but not by much. Means for opening such a salon, too, will need a lot. This type of institutions occupies about 30% of the total market.

1. Economy class. These establishments occupy more than 50% of the market. In such barber shops, usually no other services are provided. Narrow specialization can significantly reduce the size of the required start-up capital. It is easiest to open an institution of this type.

For beginner businessmen The last price segment is best for several reasons:

• need a small start-up capital
• competition is largely due to location,
• simple advertising strategy
• high demand for services.

A potential buyer of such a salon looks like this: This is a woman aged 35–40 years (the number of men is 25% of the total number of visitors) who want to cut their hair cheaply.

At the final stage of concept development, it is necessary to determine the list of services provided. You can start with the basic options:

• a haircut,
• painting,
• hairstyles, braids,
• hair extension.

If the enterprise is profitable, you can always add additional services to the price list. Now we will look at how to open an economy class hair salon in more detail.

Is this a risky business?

Of course, when opening your own business, you need to know in advance about all the risks that may await you during the opening and processing of a barbershop, and during its work. Let's look at the most common sharp corners:

• One of the biggest risks is a significant price increase for raw materials and cosmetics. This threatens to lose part of the profits of the cabin. These troubles need to be prepared constantly, because from time to time the price will always rise. In order to avoid a sudden situation, you can conclude an agreement with suppliers for a certain period of time, during which they will not have the right to increase the price of materials.
• Care of regular customers to competitors. This situation often happens after the rush of discovery. In order to retain customers and attract new ones, it is necessary to constantly monitor the quality of services provided by the salon, periodically conduct promotions, and constantly innovate. This will undoubtedly help to gain a permanent customer base over time.
• Care of several masters to work in a competing salon or in your personal business. Following the masters can leave and some customers who used the services of only a specific master. In order to avoid such a situation, it is necessary to be loyal to the employees, in some cases to enter their position, to make concessions. In addition, enter the system of rewards and awards for a job well done and positive feedback from visitors.

Hairdressing and beauty services are often seasonal. This significantly affects the level of money earned. In order to equalize this column, we advise you to send employees on vacation while reducing the activity of a visit, but in the active time, if there is a need, even hire additional staff to serve the maximum number of applicants.

What you need to open a hairdresser?

Let's look at what you need to open your own barber shop? Let's analyze the individual points:

• From the very beginning you need to register your activity. To do this, register as an individual entrepreneur by choosing a simplified taxation system.This option will be the most convenient for conducting further business, besides, it will reduce tax payments to the minimum threshold.
• It is necessary to have a certificate of successful completion of the master hairdresser courses.
• Permits to start work from SES and fire inspection.

But you need to proceed to the paperwork only after you rented or purchased the premises, and made repairs.

Choosing a room wisely

The barber shop is one of the most important aspects of the business. Properly selected premises in a convenient location - this is the key to success.

Remember, if you choose a room in the center of the city, rent and purchase will cost a lot of money, which will force you to increase the price of the services of the masters. This may alienate potential customers. Therefore, if you are just starting your own business, give preference to sleeping areas. Here, putting a reasonable price for the services, you will accumulate a customer base in an extremely short period of time.

What equipment do you need to work?

To get started, you need to purchase a lot of equipment, but you need to start at least with a starter kit. It includes:

• Scissors for each master. It should be scissors for cutting, filing and other necessary.
• Hair dryer and curling iron for each master.
• Shaving accessories for men's procedures.
• Trimmers.
• Hairbrushes in the range and mirrors, depending on the number of seats.
• Chairs for customers (for haircuts and for waiting).
• Clothes hangers or lockers (separately for staff and guests).
• Hairdresser sinks for washing the head and inventory.
• Shelves or cabinets for tools.

This is the easiest set of necessary for a budget institution. If you plan to open an elite salon, then add this list according to the procedures that will be provided.

Barber shop after opening

Collect all documents for opening a barber shop

Making the necessary documentation is the next important point, without which it is impossible to open a business. The sequence of documentation is:

• Issue an IP and select taxation system.
• Buy a cash register, with which you will conduct all financial transactions and put it on record in the tax office.
• Notify Rospotrebnadzor that you are opening a hairdresser. This should be done as early as possible, necessarily before the first digit is knocked out on the cash register.
• The admission to work from SES and fire service. In addition, each master who will work in the barbershop must have a sanitary book and a certificate from the master barber.
• In the presence must be a certificate for the provision of services manicure and pedicure, makeup and body care and face.

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The last step - employees and advertising

Advertising, as you know, is the engine of any business, so you cannot save or underestimate it. At first, you can place several banners in the area where your hairdresser is located, place an ad in a free newspaper, make a beautiful sign. This will attract new customers and allow you to succeed as quickly as possible.

As for the staff that you hire, the masters must have the appropriate education, work experience and positive feedback from previous employers. Then everything depends on the level of the institution that you discovered: for an elite salon you need masters with creative thinking, foreign practice, who can perform a haircut of any complexity. Workers with a diploma of a master barber who can perform simple procedures for a reasonable fee are suitable for budget hairdressing salons.

Room selection

First you need to decide on the area. Opening an economy-class hair salon in the city center is impractical. Sleeping areas are best suited, but they should be lively: the hairdresser should be located near residential buildings, shops, fitness centers, clinics.

A convenient and economical option would be to rent an apartment on the first floor of a residential building. But you need to look for such premises that have already been transferred to non-residential real estate. If a fancy sign can be placed on the facade, this will attract even more customers.

The premises under the hairdresser must meet the following requirements:

• availability of a separate entrance to the room
• location exclusively on the first floors of residential buildings,
• availability of a ventilation system (it should be autonomous),
• availability of water supply and sanitation,
• compliance with sanitary standards (especially for barber shops, its own SanPiN was developed - 2.1.2.1199-03, they should be guided in bringing the room into a proper form),
• SES standards compliance (each workplace should have at least 5–8m2, chairs should be located 0.7m from the wall and 1.8m apart from each other, each sink cannot serve more than 2 workstations),
• in addition to the working area, utility rooms should be equipped, including a toilet and a room for personnel (some of them can be combined, but in agreement with the SES),
• Only fluorescent lamps can be used in the working area.

Search for a room is better with the repair, so as not to spend a lot of money on bringing it in order.

For example, in the barber shop 2 masters will work simultaneously. This means that 2 jobs will be required. One-room apartment in this case will be enough.

Paperwork

Hairdressing services are not included in the list of licensed services. The entrepreneur simply needs to register as an IP or LLC.

For an economy-class hair salon, it will be enough for an individual entrepreneur; it will be easier to arrange such a company.

You do not have to make statutory documents, it is enough to register at the place of residence.

The following tax systems can be used in hairdressing salons:

• USN,
• UTII
• PSN (LLC can not use this system, only the IE).

The patent is suitable for those who plan to receive revenue for the year in the amount of more than 1 million rubles. If the results are less modest, it is better to choose the USN "income minus expenses" (the income form in this case is only suitable if the expenses are small).

Stop on UTII is necessary only when the entrepreneur is confident that there will be no downtime (UTII is paid quarterly, regardless of whether the company was operating during this period or not), and the revenue will not be less than the average market income.

Before opening the barber shop, you must notify the start of activities of the Federal Service for Supervision of Consumer Rights Protection and Human Services, SES and fire inspection.

Working with the public involves the use of a cash register. It is not required only if you select UTII. KKM is surely put on accounting until the first use.

If you fulfill all the requirements, the entrepreneur must conclude additionally the following types of contracts:

1. rent,
2. about recycling
3. about dry cleaning linen
4. about disinfection / disinsection / disinfestation,
5. about recycling and removal of fluorescent light bulbs.

Promotion and advertising

To ensure a steady stream of customers, it is necessary to conduct various promotional activities. The most effective in this area of ​​business are the following options:

• Bright, conspicuous sign. It is necessary to think about the catchy name, but to spend money on the installation of billboards is impractical, it does not pay off.
• Printing materials. It is necessary to develop a design of business cards that can be distributed on the street or for incoming customers.This includes flyers - they should be as informative as possible, contain contact information, a list of services, promotions, approximate prices. You can place on them and travel plan / passage to the hairdresser.
• Posting ads. Make better color flyers on good paper and put them on nearby entrances.
• Holding promotions, discounts. They can be timed for holidays, weekends.
• Internet advertising. You can create your own group in social networks, posting up-to-date information there. Over time, you can create a website.
• Entering data into directories. To do this, you will need to find the sites visited and place there information about your hairdresser.

And yet, the main engine in this area is often the so-called “word of mouth”, when a person shares positive impressions about the work of a barber shop with relatives, friends, acquaintances, and they decide to go there. Quality service will provide a stream of new customers.

Profitability calculation

Any businessman, before starting work in a new field, wonders how much money is needed to open a barber shop from scratch. If we are talking about an economy class cabin, then the following articles can be attributed to the number of initial costs:

1. equipment,
2. repairs,
3. advertising,
4. furniture and other interior items,
5. Consumables.

The question of how much it costs to open an economy-class hair salon from scratch cannot be answered for sure. Everything will depend on the region of placement, the number of jobs. On average, you can do 400 thousand rubles.

The size of the monthly profit, taking into account all costs, will be about 60 thousand rubles (net of tax). For monthly expenses include:

1. rent,
2. salary
3. utilities,
4. advertising expenses
5. taxes and insurance premiums
6. Consumables.

Turns out that a hairdresser can pay off in about 7 months. But it is necessary to take into account that already in 3-4 months after the launch of the project, the amount of profit will increase and become stable, and advertising costs can be reduced.

How to open a hairdresser from scratch: 4 mandatory steps

Author Irina Luneva date Apr 28, 2016

Even those who have never had anything in common with the beauty industry dream to open their hairdressing salon from scratch.

And there is nothing surprising, because it is a sought-after service sector, which, with the right approach, has every chance of becoming a profitable business. In Moscow alone, about 8 hundred hairdressers and salons open annually, although almost as many are closed.

To determine whether it is profitable for you to start such a business, you need to understand a number of important nuances.

Barber shop from scratch

The opening of a children's hair salon economy class: financial and legal issues

The question of how much it may cost to open a hairdresser, arises one of the first. The answer to it depends on the scope of the business. It is equally important to consider the following costs:

• purchase or rent a room,
• purchase of tools, consumables and additional equipment,

• salary of employees
• accounting services
• amount of working capital.

You can not ignore the associated costs, which include the repair of premises and fees for additional services.

In order to correctly determine the budget, it is necessary to turn to professionals who will help you create a thoughtful business plan for a hairdresser.

So you not only anticipate spending, but also be able to control the development of the business.

Budgeting is a very important planning stage.

Lack of due attention to the legal side of the issue can easily ruin an interesting business idea. As an example, consider the classic situation.

Imagine a master who wants to open a hair salon at home. But there is one nuance, he lives in an apartment house. It turns out that to solve this issue is not so difficult.It is enough to transfer one of the rooms of your apartment to a non-residential fund.

To do this, it will have to be isolated from the rest of the premises and make a separate entrance, not through the entrance. This example shows how important it is to consider legal subtleties.

Therefore, below we will consider in detail what steps must be taken by the future owner.

How to open a hair salon from scratch step by step: a detailed business plan

Opening a business requires a serious analytical approach. Without careful study of the market, determining competitors and taking into account the peculiarities of the region, the matter is doomed to failure. You can proceed to the actions described below only if you have successfully overcome the analysis stage.

Definition and analysis of competitors

Step 1. Choosing a business form

When opening a hairdressing salon, the future owner can choose between two forms of business: IP and LLC.

The choice of a particular form depends on the personal circumstances of the entrepreneur and the list of services provided.

At the start it is important to understand the advantages and disadvantages of each option. Comparisons require the following points.

1. check in
2. Authorized capital
3. Taxation
4. A responsibility
5. Accounting
6. Insurance premiums

IP design is cheaper than registering LLC

If we turn to the first criterion, then the registration of the IP will cost less than the design of the LLC.

In addition, registration of an LLC requires an extended set of documents. As for the authorized capital, then PI, unlike other forms of business, does not have it. Barber as a business is not a guarantee of success, so it is important to take into account the moment of responsibility.

Individual entrepreneurs in the event of losses are responsible for their property. This rule does not apply to founders LLC. In a situation of non-repayment of debt, liability is solely related to the property of the LLC.

At the same time, the amount of fines that are imposed on the IP, is significantly inferior to sanctions against the LLC.

Not the last role is played by features of taxation. Only IEs are entitled to use the patent system. A new advantage came into effect in 2015. Then a decree was issued on the so-called tax holidays.

It allows for the first time registered IP to avoid paying a single tax for 2 years after registration. Another advantage of IP - the possibility of abandonment of accounting.

But this does not cancel the accounting of income for tax purposes. Insurance premiums PI pays for itself. In LLC, this applies only to employees. Note that the burden of insurance premiums is a common reason for the closure of an IP.

But in general, LLC is a more complex form of business.

Step 2. Choosing the type of taxation

What type of tax to choose

The corresponding application can be submitted both during registration, and during the established period after it.

Otherwise, the entrepreneur is subject to a common system of taxation. This option creates a number of difficulties in terms of tax burden and reporting.

This will be clearly seen if you make a detailed business plan for a barbershop with calculations.

Consider a specific example of calculating a possible tax. Imagine that the PI opens in Gusinoozyorsk (Buryatia).

A patent system is available for the named type of activity in Gusinoozyorsk.

Using a special service of the Federal Tax Service, known as "The calculation of the value of a patent," you can determine the value of a patent. To calculate UTII, you need to know the value of the following indicators:

• base profitability
• physical indicator (number of employees in each month - OP-1, OP-2 ...)
• coefficients K1 and K2 (determined by the type of activity - K2-1, by place - K2-3 and by area of ​​the room - K2-4),

As a result, the UTII, for example, in the 4th quarter of this year, can be calculated using the following formula: NB = BDKH1xK2 (K2-1xK2-3xK2-4) x (FP1 + FP2 + FP3). Then the size of UTII will be: NBh15% (tax rate).The size of this tax can be reduced to 50% due to paid insurance premiums.

Take into account the described calculations is especially important when you make a business plan for an economy-class hair salon.

It is very important to consider all expenses at the stage of drawing up a business plan.

Step 3. Obtaining Permissions

To date, the opening of the cabin does not require a license. But even before the start of his work, the owner is obliged to notify Rospotrebnadzor. Otherwise, you will have to pay a fine.

Working conditions, fire safety, compliance of the premises with the existing sanitary and hygienic rules are checked by the Federal Service for Supervision of Consumer Rights Protection and Rospodarnadzor.

It is necessary to contact them immediately upon completion of the room equipment. The entrepreneur has the right to a preliminary check, during which you can eliminate the shortcomings and issue a corresponding declaration.

This will speed up the process of obtaining permission.

Requirements for hairdressers set a special document - SanPiN 2.1.2.2631-10

In addition to the above papers, it is important that each employee has a medical book.

There should also be special certificates. To obtain such a document, a hairdresser needs to go through specialized 3-month courses.

It is obligatory to have contracts for:

1. rental of premises or a document confirming the property,
2. removal and subsequent disposal of waste,
3. disinfection and disinsection,
4. laundry service.

It is worth adding a safety log and a disinfecting log to the list.

Step 4. Customer Accounts

Barber must have a cash register. The owner must buy, and then register the KKM with the appropriate tax authority.

If you issue special forms of strict accountability to the public, you can not use the CMM.

At the same time, the use of UTII or the patent system does not give the right to refuse KKM.

KKM - you can't do without it

All of the above is useful to those who are going to soon open a beauty salon from scratch.

But an aspiring entrepreneur must understand that this is only the tip of the iceberg.

A huge number of salons and hairdressers are dying due to the lack of a thought-out strategy and problems with the staff.

All materials are provided for review. Before using recommendations concerning the health of your hair, we recommend that you consult with a specialist. Use of material is permitted only with the active hyperlink to the site.

Watch the video: How I opened my Salon including how much I spent!. Hairstylist Business Tips (May 2024).